Strategic Collaboration for Telkomsel & TelkomInfra – 25 Mobile BTS Units
Project Overview
In collaboration with media agency Cognitive, operating under PT. Multi Citra Purnama, PT. Digital Teknologi International (PT. DTI) embarked on a high-profile digital media campaign through the installation of a state-of-the-art videotron. Positioned at a prime location in downtown Jakarta—specifically at Jl. Jendral Sudirman, Dukuh Atas—this project targeted the bustling, high-traffic area, providing a powerful platform for strategic brand advertising.
The Challenge
With increasing demand for high-visibility advertising spaces in the heart of Jakarta, the challenge was to create a digital advertising platform that would not only serve the needs of prominent brands but also maximize reach and exposure to their target audiences. Building a videotron in such a key location required significant investment, precise execution, and a strategic sales approach to secure top-tier brand partners.
DTI’s Strategic Contribution
PT. DTI played a pivotal role in the success of this project:
- Joint Investment with Cognitive: PT. DTI and Cognitive made a joint investment to finance and build the videotron in this strategic location. This partnership ensured that the infrastructure was of the highest quality, capable of delivering impactful digital media campaigns.
- Reseller and Strategic Sales: Beyond the physical build, PT. DTI and Cognitive worked together as resellers of premium advertising slots on the videotron. We targeted high-demand slots, offering strategic brand partners a valuable platform to showcase their products and services.
Execution and Delivery
With PT. DTI's contributions in manufacturing management and strategic funding, the project proceeded with precision and efficiency. We ensured:
- High Visibility: The videotron's location on Jl. Jendral Sudirman guarantees maximum exposure, as the area is one of Jakarta’s busiest thoroughfares, with high footfall and vehicular traffic daily.
- Strategic Brand Partnerships: Working closely with Cognitive, PT. DTI secured advertising slots for major brands looking to target a premium audience. This provided an optimal solution for brands aiming to engage with high-value customers in the city’s business district.
Impact
The videotron has become a highly sought-after advertising platform, enabling brands to reach their target audience with precision and scale. Strategic brands have leveraged this platform to promote their products, driving high exposure and engagement with customers. The success of this project not only enhanced the visibility of participating brands but also showcased PT. DTI and Cognitive’s ability to deliver impactful digital media solutions in prime locations.
Looking Ahead
This project underscores PT. DTI’s expertise in digital media infrastructure and our ability to partner with industry leaders like Cognitive to deliver innovative advertising solutions. Moving forward, we are committed to expanding our network of digital platforms and enhancing our clients' ability to reach their target audiences effectively.